食品伙伴網(wǎng)訊 據(jù)外媒報(bào)道,22日可口可樂(Coca-Cola Co.)發(fā)布第二季度財(cái)報(bào),受茶、瓶裝水等非碳酸飲料銷售影響,二季度凈利潤達(dá)到同比增加20%,超出市場預(yù)期。
可口可樂第二季財(cái)報(bào)顯示,除凈利潤躍升兩成之外,當(dāng)季總營收達(dá)到121.6億美元,雖然同比下降3.3%,但高于市場預(yù)期的121億美元。
在過去的兩年來,為了提振其不斷下滑的銷售,可口可樂一方面通過削減成本,一方面采用“分享可樂”(Share A Coke)等營銷手段。
部分原文報(bào)道如下:
Though soda volumes were up for Coca-Cola on the quarter for several of its brands, Diet Coke still saw a 7% decrease in volume, following a 6% drop in volume last quarter, which serves to confirm consumers' retreat from diet soda. Coca-Cola may have found ways to, at least temporarily, fix some of its soda sales issues, such as by raising prices in the U.S.
原文鏈接:
<http://www.fooddive.com/news/coca-cola-sees-volume-growth-for-brands-worldwide/402714/>
<http://www.businessinsider.com/diet-coke-sales-falling-coca-cola-q2-earnings-2015-7>