食品伙伴網(wǎng)訊  據(jù)外媒報(bào)道，以有機(jī)、天然食品為主的美國(guó)全食連鎖超市（Whole Foods Market Inc.）為扭轉(zhuǎn)其價(jià)格偏高的形象，宣布將于明年開始開設(shè)另外一個(gè)價(jià)廉物美的超市，以滿足千禧代追求健康食品的現(xiàn)實(shí)需求。

    為迎合年輕一代消費(fèi)者對(duì)有機(jī)和天然食品的興趣，全食超市在周三宣布，將從明年開始擴(kuò)大公司的業(yè)務(wù)范圍，在不影響現(xiàn)有全食超市銷售的情況下開拓另一個(gè)價(jià)格低廉，但保持高品質(zhì)新鮮食品的連鎖超市。

    全食的聯(lián)系首席執(zhí)行官羅布（Walter Robb）稱，新的廉價(jià)超市將會(huì)具備“現(xiàn)代、流線型設(shè)計(jì)、創(chuàng)新的技術(shù)以及策展選擇”，為任何追求高品質(zhì)新鮮食物的消費(fèi)者提供優(yōu)惠的價(jià)格。

    部分原文報(bào)道如下：

    Whole Foods （WFM） is trying to change its reputation as a grocery with fresh food at high prices by opening a separate chain of lower-priced stores aimed at Millennials.

    The new stores will cater to a younger generation of shoppers who are still interested in organic and natural foods but want a different shopping experience, executives said.

    The company made the announcement Wednesday as part of its second-quarter earnings release. Whole Foods shares fell after the earnings announcement missed analyst expectations and continued to trend down Thursday, slumping nearly 10% to $43.07.

    原文鏈接：<http://www.usatoday.com/story/money/2015/05/07/whole-foods-cheaper-millennial-chain/70934302/>