星巴克停止咖啡杯標(biāo)注種族團結(jié)的活動

    食品伙伴網(wǎng)訊   據(jù)外媒報道，星巴克（Starbucks）已經(jīng)停止在咖啡杯上寫字鼓勵討論種族議題的活動，因為許多人抱持懷疑態(tài)度，而且覺得很諷刺。

    星巴克老板舒茲（Howard Schultz）表示，“種族團結(jié)”（Race Together）活動已于22日結(jié)束，它“只是啟動更廣泛和更長期對話的媒介而已”。舒茲上周指示店員在咖啡杯上寫上“種族團結(jié)”的標(biāo)語，來開啟種族議題討論。

    星巴克全球溝通部資深副總裁杜布羅瓦（Corey duBrowa）表示，他收到如潮水般涌來的負面評論，因此暫時關(guān)閉推特帳號。許多人認為這個活動只是個宣傳噱頭。

    部分原文報道如下：

    Twitter has ruthlessly mocked Starbucks campaign for the company's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.

    One user tweeted, 'I don't have time to explain 400 years of oppression to you & still make my train', while another pointed out, 'y'all realize there are no coloured hands in the press photos right'.

    A third speculated, 'maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun'.

    原文鏈接：<http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html>