雀巢營收欠佳欲減少品牌數(shù)量

    食品伙伴網(wǎng)訊 據(jù)外媒報道，全球最大食品公司雀巢公司連續(xù)4季度的營收狀況讓投資者失望。對此雀巢將采取瘦身的辦法解決此問題。

    這家雀巢咖啡和DiGiorno披薩生產(chǎn)商8日表示，在公布季度營收創(chuàng)4年來新低后，該公司正"積極檢視"旗下8000種品牌，設(shè)法確認(rèn)其中表現(xiàn)落后者。

    雀巢指出，今年要達到年度營收成長5%至6%的長期預(yù)測，需花費一番功夫，會遇到的阻力包括新興市場成長減速、歐洲疲軟以及節(jié)食產(chǎn)品、水、冷凍食品業(yè)績不振。

    部分原文報道如下：

    Nestle, the world's biggest food company, needs to reignite sales that have disappointed investors for four straight quarters. One solution: Get smaller.

    The maker of Nescafe coffee and DiGiorno pizza said August 8 that it's "actively looking" at its 8,000 brands and is seeking to identify the laggards after posting its weakest quarterly revenue growth in four years. Nestle has said it will struggle this year to meet its long-term forecast for annual sales growth of 5% to 6%, hurt by a deceleration in emerging markets, European weakness and sluggish performances from its diet products, water and frozen entrees.

    原文鏈接：<http://articles.economictimes.indiatimes.com/2013-08-20/news/41429159_1_ceo-paul-polman-unilever-ice-cream>