澳大利亞IGA超市發(fā)起價格戰(zhàn)

    食品伙伴網(wǎng)訊    據(jù)外媒報道，近日澳大利亞連鎖超市IGA發(fā)起價格戰(zhàn)，挑戰(zhàn)兩大超市巨頭科爾斯（Coles）與沃爾沃斯（Woolworths）。

    據(jù)報道，連鎖超市IGA在全澳有800家門店，因商品價格高而不受歡迎。對此IGA發(fā)起了價格優(yōu)惠活動，已經(jīng)調(diào)低了超過2,000種產(chǎn)品的價格。

    IGA老板英哥本（Tony Ingpen ）稱，現(xiàn)代人都很忙，想要離商店近些，想要物超所值，這是我們需要改進的，我們想讓顧客知道可以來IGA買到所有東西。

    部分原文報道如下：

    COLES and Woolworths already have Aldi biting at their heels, and now another challenger is has thrown down the gauntlet in the supermarket price war.

    Metcash owned grocery chain IGA will try to hit the duopoly where it hurts with a new price-matching campaign, and has already moved to drop prices on more than 2000 products, The Adelaide Advertiser reports.

    原文鏈接：<http://www.news.com.au/finance/business/new-challenger-takes-on-coles-woolies-with-supermarket-price-match-war/story-fnkgdftz-1227408996343>